Hello Performance Marketing!

I have spent quite a few years in the public relations and marketing fields, working mostly with social media, on-the-ground guerrilla marketing, and events with face-to-face interaction. I recently came into the performance marketing and advertising side of things and am working hard to emerse myself and learn as much as I can. I had no idea how different this side can be. I thought I would share what I am learning and what I find to be articles of interest on this blog as a means to help others who are jumping head first into this industry as I am or provide some info for the seasoned pros to brush up on. Feedback is welcomed – learning goes faster when there is two-way communication! So thanks in advance.



Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s