– Not so Dainty D’s-
DMOZ: A multilingual open content directory of Web links owned by Netscape that is constructed and maintained by a community of volunteer editors.
Day After Recall Test (DART): A research method that is used to assess an ad’s effectiveness by testing how well consumers remember the ad the day after they see it.
Dayparting: The ability to specify different times of day or day of week for ad displays, as a way to target searchers more specifically. An option that limits the serving of specified ads based on day and time factors.
Data Feed: A text file that contains the information needed to generate a website. It is provided either directly to the affiliate or indirectly through a network. The affiliate then converts the data feed into a database, which is then used to populate webpages full of products.
Dead Link: An Internet link that does not lead to a page or site, most likely because the page no longer exists or the server is down.
Deep Linking: Linking to content buried deep within a website.
Delisting: When webpages are removed from a search engine’s index.
Demographics: The term that refers to specific information about a population or a target market. Demographics include information such as age, sex, geographic location, and size of the group.
Destination URL: The specific location within a site where the user who has clicked on the ad should be directed. The Destination URL does not have to match the Display URL but should be in the same domain.
Digital Cash: Electronic money used on the Internet. Digital cash can be traditional credit cards or digital bank accounts. All digital cash transactions are encrypted for security.
Directories: A type of search engine where listings are gathered via human efforts rather than by automated crawling of the Web.
Display URL: The URL that is showed to visitors on PPC ads in Google AdWords and other paid search engines. It appears below the ad text and should be no longer than 35 characters and is often the same URL as the site’s homepage.
Distribution Network: A network of websites or search engines and their partner sites on which paid ads can be distributed. The network receives advertisements from the host search engine, paid for with a CPC or CPM model.
Doorway Page (Also Gateway Page): A webpage created expressly in the hopes of ranking well for a term in a search engine’s non-paid listing. It does not deliver much information but is designed to entice visitors to enter.
Dynamic Content: Information of webpages which changes, or is changed automatically
Dynamic Text: Text, keyword or ad copy that customizes search ads returned to a searcher by using parameters to insert the desired text somewhere in the title or ad. When the search query matches the defined parameter, then the associated term (hybrid) is plugged into the ad.
- Dynamic Vs Static Url (daniweb.com)
- 10 Myths That Scare SEOs But Shouldn’t – Whiteboard Friday (seomoz.org)