The lingity of the Fancy F’s and the Get up G’s

– Fancy F’s –

Feeds: A Web document that is a shortened or updated version of a webpage created for syndication. Usually served at user request, through subscription; also includes ad feeds to shopping engines and paid-inclusion ad models. Ad feeds are usually in Extensible Markup Language (XML) or Rich Site Summary format.

Freemium: A business mode that offers basic services for free, or is ad supported, but charges a premium for advanced or special features. The model is popular with Web 2.0 companies that acquire companies through referral networks, organic search marketing and word of mouth.

Frequently Asked Questions (FAQ): A document that answers the most common questions on a particular subject.

Fluid Dynamics Search Engine (FDSE): An easy-to-install search engine for local and remote sites that returns fast, accurate results from a template-driven architecture. Freeware and shareware versions are available.

Frames: An HTML technique that allows two or more pages to display in one browser window. Many search engines had trouble indexing websites that used frames, generally only seeing the contents of a single frame.

– Get up G’s –

Gateway Page (Also Doorway Page): A webpage created in hopes of ranking well for a term in a search engine’s non-paid listings.

Geographical Targeting: The analytical process of making decisions on the regions and locales on which a company should focus its marketing efforts.

Geotargeting: The method of targeting audiences geographically. Search marketers specify where ads should be placed, not just which keywords trigger the ads.

Geographical Segmentation: The ability to determine from which geographical area Web traffic is coming.

Graphical Search Inventory: Banners and other advertising units that can be synchronized to search keywords.

Thanks Performance Marketing for the definitions!

The Lingity of the Eggciting E’s

– Eggciting E’s –

Email Link: An affiliate link to a merchant site in an email newsletter, signature or a dedicated email blast.

Email List (Also Opt-in List): A list of the email addresses of customers who have asked to be contacted by email.

Email Marketing: The promotion of products or services via electronic mail.

Email Signature (Also Sig File): The signature option allows for a brief message to be imbedded at the end of every email that a person sends.

Embedded Commerce: A type of service provider that allows content websites to build online stores. Some service providers offer ecommerce services in which the customer places an order right on the content website.

Earnings Per Hundred Clicks (EPC): Earnings or average pay out per hundred clicks

Earning per Thousand Impressions (EPM): Earnings or average pay out per thousand impressions.

Eighty Twenty Rule: A rule of thumb that dictates that typically eighty percent of the products sold in a product category will be consumed by twenty percent of the customers.

Electronic Funds Transfer (EFT): The transfer of money from one account to another by computer.

Electronic Software Distribution (ESD): A system for selling products, such as software over a network or the Internet. ESD systems provide secure ways for customers to download and purchase software.

Escalating Commission (Also Sliding Scale): A compensation system based on an increase in the money paid to an affiliate. It is a percentage commission that increases based on the achievement of certain targets, such as specific number of copies sold.

eZine: The short term for an electronic magazine that can be electronic versions of existing print magazines or only exist only in digital format.

Thanks Performance Marketing Association!

Ah so this is where SPAM came from – all the brilliance of failed attempts at effective email marketing. Better read up on email marketing

Kudos to our related articles

– LReg