The Lingity of the Eggciting E’s

– Eggciting E’s –

Email Link: An affiliate link to a merchant site in an email newsletter, signature or a dedicated email blast.

Email List (Also Opt-in List): A list of the email addresses of customers who have asked to be contacted by email.

Email Marketing: The promotion of products or services via electronic mail.

Email Signature (Also Sig File): The signature option allows for a brief message to be imbedded at the end of every email that a person sends.

Embedded Commerce: A type of service provider that allows content websites to build online stores. Some service providers offer ecommerce services in which the customer places an order right on the content website.

Earnings Per Hundred Clicks (EPC): Earnings or average pay out per hundred clicks

Earning per Thousand Impressions (EPM): Earnings or average pay out per thousand impressions.

Eighty Twenty Rule: A rule of thumb that dictates that typically eighty percent of the products sold in a product category will be consumed by twenty percent of the customers.

Electronic Funds Transfer (EFT): The transfer of money from one account to another by computer.

Electronic Software Distribution (ESD): A system for selling products, such as software over a network or the Internet. ESD systems provide secure ways for customers to download and purchase software.

Escalating Commission (Also Sliding Scale): A compensation system based on an increase in the money paid to an affiliate. It is a percentage commission that increases based on the achievement of certain targets, such as specific number of copies sold.

eZine: The short term for an electronic magazine that can be electronic versions of existing print magazines or only exist only in digital format.

Thanks Performance Marketing Association!

Ah so this is where SPAM came from – all the brilliance of failed attempts at effective email marketing. Better read up on email marketing

Kudos to our related articles

– LReg

The Lingity of the Not so Dainty D’s

– Not so Dainty D’s-

DHTML: An extended set of HTML tags that add interactive features to a webpage without sending additional requests to the server. W3C is in the process of creating the official DHTML specification.

DMOZ: A multilingual open content directory of Web links owned by Netscape that is constructed and maintained by a community of volunteer editors.

Day After Recall Test (DART): A research method that is used to assess an ad’s effectiveness by testing how well consumers remember the ad the day after they see it.

Dayparting: The ability to specify different times of day or day of week for ad displays, as a way to target searchers more specifically. An option that limits the serving of specified ads based on day and time factors.

Data Feed: A text file that contains the information needed to generate a website. It is provided either directly to the affiliate or indirectly through a network. The affiliate then converts the data feed into a database, which is then used to populate webpages full of products.

Dead Link: An Internet link that does not lead to a page or site, most likely because the page no longer exists or the server is down.

Deep Linking: Linking to content buried deep within a website.

Delisting: When webpages are removed from a search engine’s index.

Demographics: The term that refers to specific information about a population or a target market. Demographics include information such as age, sex, geographic location, and size of the group.

Destination URL: The specific location within a site where the user who has clicked on the ad should be directed. The Destination URL does not have to match the Display URL but should be in the same domain.

Digital Cash: Electronic money used on the Internet. Digital cash can be traditional credit cards or digital bank accounts. All digital cash transactions are encrypted for security.

Directories: A type of search engine where listings are gathered via human efforts rather than by automated crawling of the Web.

Display URL: The URL that is showed to visitors on PPC ads in Google AdWords and other paid search engines. It appears below the ad text and should be no longer than 35 characters and is often the same URL as the site’s homepage.

Distribution Network: A network of websites or search engines and their partner sites on which paid ads can be distributed. The network receives advertisements from the host search engine, paid for with a CPC or CPM model.

Domain Name: Controlled by the worldwide organization called ICANN, domain names are obtained on a first come basis and are used to identify a unique website.

Doorway Page (Also Gateway Page): A webpage created expressly in the hopes of ranking well for a term in a search engine’s non-paid listing. It does not deliver much information but is designed to entice visitors to enter.

Dynamic Content: Information of webpages which changes, or is changed automatically

Dynamic Text: Text, keyword or ad copy that customizes search ads returned to a searcher by using parameters to insert the desired text somewhere in the title or ad. When the search query matches the defined parameter, then the associated term (hybrid) is plugged into the ad.

In my world ICANN means I can do anything I think I can but my mind to…but apparently not in in the eyes of the actual ICANN org. To them, I can only do some things, others are for those early birds looking for good domain names. 
Kudos to our related articles

– LReg

The lingity behind Creating C’s

– Creating C’s –

Cache: A area of storage space on a computer that temporarily stores webpages that a user has visited on a computer.

Cache and Cookie Washer: A program that clean browser tracks, including cache, cookies, history, mail trash, drop-down address bar, auto-complete forms and downloaded program files. It completely wipes out data for total privacy protection.

Cascading Style Sheets (CSS): A stylesheet language that describes the presentation of a document written in a markup language. CSS enables moving the text for ranking a page to the top of the HTML file, which is the reason for using CSS from an SEO perspective.

Charge Back: An incomplete sales transaction (for example: merchandise is purchased and then returned) that results in an affiliate commission deduction.

Click & Bye: The process in which an affiliate loses a visitor to a merchant’s site once they click on a merchant’s banner or text link.

Click Bot: A program generally used to artificially click on paid listings within the engines in order to artificially inflate click amounts.

Click Fraud: The deceitful practice of posing as pay-per-click traffic for the purpose of generating false revenue by the affiliates serving the ads. In PPC advertising terms, it generates a charge per click without having actual interest in the target of the ad’s link.

Click Through (also Click): When a user clicks on a link or advertisement and is taken to the destination of that link.

Click Through Rate (CTR): The number of clicks an ad receives, divided by the total number of times that ad is displayed or served (represented as: total clicks / total impressions = CTR). For example, if an ad has 100 impressions and 3 clicks, the CTR is 3 percent.

Client: A software program that is used to contact and obtain data from a server software program on another computer. Each client program is designed to work with one or more specific kinds of server programs and each server requires a specific kind of client.

Cloaking: A deceptive process that sends search engine spiders to alternative pages that are not seen by the end user. Search engines record content for a URL that is different from what the visitor sees in order to obtain more favorable search positions.

Cobranding: A website or page to which affiliates send visitors that includes their own logo and branding.

Collaborative Commerce Networks: An organization of merchants and websites that work together as business partners. Merchants give their affiliates the same support that manufacturers give to their resellers.

Commercide: When an ecommerce site has performance or transaction problems such as slow-loading pages or malfunctioning shopping carts. Users abandon the site and never come back.

Commission (Also Referral Fee, Finder’s Fee, Bounty): The income an affiliate receives for generating a sale, lead or click through to a merchant’s website.

Commission Rate: The rate of income an affiliate receives for generating a sale, lead or click through to a merchant’s website.

Compensation Rate: The rate at which an affiliate receives money in exchange for goods or services. It is how affiliates are paid and should be stated in the affiliate contract.

Content Management System: A document centric collaborative application for managing documents and other content. A CMS is often a Web application and often it is used as a method of managing websites and Web content.

Context Centric: Refers to a product or service offer that is placed next to relevant content on an affiliate’s site or that is closely matched to the interests of those who visit the website.

Contextual Advertising: The term applied to ads appearing on websites or other media where the ads are selected and served by automated systems based on the content displayed by the user.

Contextual Link: The integration of affiliate links with related text.

Contextual Merchandising: The act of placing targeted products near relevant content.

Contextual Search: A search that analyzes the page being viewed by a user and gives a list of related search results.

Convert (or Converting): A visitor who takes a desired action such as a sale or registration.

Conversion Rate: The number of visitors who convert after clicking through on an ad, divided by the total number of click throughs to a site for that ad. (Expressed as: total click throughs that convert / total click throughs for that ad = conversion rate.)

Conversion Reporting: A measurement for tracking conversions and lead generation from search engines queries. It identifies the originating search engine, keywords, specific landing pages entered and the related conversion for each.

Cookie: Small file stored on a visitor’s computer that records information. For affiliate programs, cookies have two functions: to keep track of what a customer purchases and to track which affiliate was responsible for generating the sale and is owed a commission.

Copyright: The right granted by law to the author or originator of certain literary, artistic and musical productions that allows the author, or those to whom the author grants a license, to control the use of the product for a period of time.

Cost Per Acquisition (CPA): The cost metric for each time a qualifying action, such as sales and registrations, takes place.

Cost Per Action (CPA): The cost metric for each time a commissionable action takes place.

Cost Per Click (CPC): The cost metric for each click to an advertising link.

Cost Per Lead (CPL): The cost an advertiser pays per qualified lead.

Cost Per Order (CPO): The cost metric for each time an order is transacted.

Cost Per Sale (CPS): The term for advertising in which the advertiser pays only for those clicks where the user clicks through on the banner or ad and actually purchases a product on the advertiser’s site.

Cost Per Thousand (CPM): The cost metric for one thousand banner advertising impressions. The amount paid per impression is calculated by dividing the CPM by 1,000. For example, a $10 CPM equals $.01 per impression.

Coupon: A popular form of online sales promotion. The consumer is usually offered an amount or percentage off of the next purchase upon presentation of the coupon.

Coupon Affiliate: An affiliate whose business model substantially consists of making coupons available.

Crawler (also Spider, Robot or Bot): Component of a search engine that gathers listings by automatically trolling the Web and following links to webpages. It makes copies of the webpages found and stores them in the search engine’s index.

Cross Promotion: A way to attract more customers with less by joining forces with people who reach the same target market. Cross promotions can include bundled offerings, collaboratively produced resources, co-branding offers, coop advertising and shared space.

Custom Feed: Enables submission to XML feeds for each of the shopping engines. The engines have different product categories and feed requirements.

Customer Acquisition Cost: The cost associated with acquiring a new customer via the Web or any other medium.

Customer Bounty: The merchant payment to an affiliate partner for every new customer that they direct to a merchant.

Cybersquatting: When a person buys a domain that is the trademark or near trademark of some other company.

Thanks Performance Marketing Association!

Cybersquatting is a real word? Sounds like some sort of felony – but apparently it’s legal. Where is the world coming to? 
– LReg

SEO vs PPC

Hey Lead Love Crowd! I came across a great article in the Entrepreneur Mag. about SEO vs PPC.

AJ Kumar talks about 3 main points:

AJ says 1. How large is your website advertising budget?

I would ditto this is a big piece of the pie. If you don’t know how much you can spend, it may restrict you on how much traffic you can generate for your website. What I think is more important is what your goals are as a company. If you don’t know what you want to achieve with your campaign – whatever kind it is, PPC, SEO, SEM, CPA, CPM, etc. – then it is really difficult to really use those dollars you do have in an effective way.

AJ says • Faster testing. Websites should focus on achieving conversion, whether it’s selling products, signing up email newsletter subscribers or some other action. That means actively testing website variables to improve conversion rates.

Definitely need to learn the best way you can optimize your campaigns to improve conversion rates. This can come by using a great tracking technology and experts who can help you find ways to improve. Integrate.com can be a great technology to take advantage of. They have all other sorts of perks too.

AJ says • Protection from SEO algorithm updates. One major weakness of SEO is that algorithms change from time to time.

So true, I came across a website lately, awesomize.me, and when talking to the CEO – they found a way to optimize their results to show up even before Facebook and Linkedin. They must have figured out something different.

AJ says 2. How high are the average CPCs in your industry?

I would echo this point as well. If you are looking for publishers to run you banner CPC offers and are not competitive in your pricing, you may not get the cream of the crop – if you catch what I am throwing at you. The better you pay, the better traffic you get – not always, but usually.

AJ says 3. How competitive are the SERPs in your niche? You also will want to determine how competitive the search engine results pages (SERPs) are for your target keywords. To do this, enter your keywords into the Google External Keyword Research Tool, which will tell you the estimated competition level, as well as the number of advertisers bidding on your keywords and the average CPCs.

SERPS is a new term for me, but keywords is not. I have to thank AJ for this tip – I will be checking into it further. I know in the past, I have entered keywords into the basic search in Bing, Google, Yahoo, other search engines… and taken notice of similar search terms. Maybe this is the old fashioned way of doing this – but it is interesting to learn of what people do ‘Google.’

Aj saysWhen combined, PPC and SEO can be quite powerful. Ask yourself these three questions and determine the optimal mix of PPC and SEO for your website.

Totally – and I would say don’t restrict yourself to only PPC and SEO, as there are many other performance marketing campaigns that can prove to be super effective for your business. Again no one size fits all – but the more you can expose yourself and the smarter you can spend – the better brand awareness and conversions you should see.

Some of the lingity – the Ahmazing A’s

– Ahmazing A Terms –

A/B Testing: The practice of showing a user one version (A) or another (B) and tracking the behavior based on which version the user saw. The (A) version is usually the existing design and (B) is the challenger, with one copy or design element changed.

Abandonment: When a user leaves a shopping cart with an item in it prior to completing the transaction.

Above the Fold: Portion of a webpage;  normally the top part that is visible once a page has loaded. The term comes from the newspaper industry and refers to the area of the front page that is visible when the newspaper is folded in half.

Ad Copywriting: The writing of text specifically for a paid campaign ad. Good ad copywriting can have a positive effect on the click through rate of an ad.

Advertiser (also Merchant or Retailer): Any website that markets and sells goods or services. In affiliate marketing programs, advertisers contract with affiliates to get consumers to register for services, purchase products, fill out forms or visit websites.

AdSense: An advertising program run by Google enabling website owners to display text and image advertisements. Revenue is generated on a pay-per-click basis. Google uses its search technology to serve ads based on website content and users geographical location.

AdWords: Google™ text-based advertising system. It is a cost-per-click (CPC) advertising and publishers pay only when users click on their ad. It has cost control features that can set daily budget and limits.

Ad Inventory: The number of page views a site has available for advertising.

Affiliate: A website owner that earns a commission for referring clicks, leads or sales to a merchant.

Affiliate Agreement: Terms between a merchant and an affiliate that govern their relationship.

Affiliate Fraud: Bogus activity generated by an affiliate in an attempt to generate illegitimate, unearned revenue.

Affiliate Information Page: A page or pages on a website that explains the details of an affiliate program.

Affiliate Link: A piece of code residing in a graphic image or piece of text that is placed on an affiliate’s webpage, notifying the merchant that an affiliate should be credited for the customer or visitor sent to their website.

Affiliate Manager: The manager responsible for overseeing the marketing of a merchant’s program including forecasts and budgets, as well as and communicating with affiliates regularly, establishing incentives and monitoring industry news and trends.

Affiliate Management Agency (also Outsource Affiliate Agency): An agency that manages programs on behalf of a merchant for a nominal fee or performance percentage. It handles the recruitment, activation and management of new affiliates, provides creative and runs promotions.

Affiliate Marketing: An agreement between two sites in which the affiliate agrees to feature content or an ad designed to drive traffic to another site. In return, the affiliate earns a commission for referring clicks, leads or sales to a merchant.

Affiliate Network: An intermediary between an affiliate and merchant. For merchants, it offers tracking technology, reporting tools, payment processing and access to affiliates. For affiliates, it offers one-click application to merchants, reporting tools and payment aggregation.

Affiliate Program (also Associate, Partner, Referral or Revenue Sharing Program): A plan where a merchant pays a commission to an affiliate for generating clicks, leads or sales from a graphic or text link located on the affiliate’s site.

Affiliate Program Directory: A list of affiliate programs that features information such as the commission rate, number of affiliates and affiliate solution provider. Associate-It, AssociatePrograms.com and Refer-it are among the largest affiliate program directories.

Affiliate Recruiting: The act of seeking and enrolling a person, company or organization to become a partner in sales for a program.

Affiliate Software: Software that enables merchants to start an in-house affiliate program without joining a network.

Affiliate Solution Provider: A company that provides the network, software and services needed to create and track an affiliate program.

Algorithm: A set of mathematical equations or rules that a search engine uses to rank the content contained within its index in response to a particular search query.

Analytics: Technology that helps to analyze the performance of a website or online marketing campaign.

Application Service Provider (ASP): An online network that is accessible through the Internet instead of through the installation of software. It is quickly integrated with other websites and the services are easily implemented and scalable.

Arbitrage: A practice through which Web publishers use second tier search engines, directories and vertical search engines to engage in the buying and reselling of Web traffic.

Associate: A synonym for affiliate.

Asynchronous JavaScript and XML (AJAX): A programming language that allows for the updating of specific sections of content on a webpage, without completely reloading the page.

Auto-Approve: An affiliate application approval process where all applicants are automatically approved for an affiliate program.

Auto-Responder: An email feature that automatically sends an email message to anyone who sends it a message.

Thanks Performance Marketing Association 🙂

Loving up all the A’s I can get today!

– LReg